SEO starts with structure, not keywords
It's common to assume SEO is mostly about sprinkling keywords through a text. In practice, search engines weigh structure, clarity and usefulness far more heavily than keyword repetition.
Titles and meta descriptions matter more than they seem
A title shows up in search results with roughly 60 visible characters; a meta description with around 155–160. Go over that and the text gets cut off with an ellipsis — use Textify's Character Counter to check before you publish.
How long should an article be
There's no magic number, but articles between 800 and 2,000 words tend to cover a topic with enough depth without becoming a slog. The real goal is answering the reader's question completely.